Digital / Data / Results
Digital / Data / Results
Achieving ranking organically on the search engines is rooted in a handful of key fundamentals, and many more minor factors. However, those factors change over time. Maintaining on-going page one ranking on Google is a challenge that requires vigilance to react to algorithm changes – Google makes over 500 changes every year. Though most have a minor impact to most site’s rankings, a handful have had a major impact on search rankings over the past five years.
Reaching your available market is achievable by many combinations of marketing communications. One of the best and most effective methods is focusing your efforts on search engines. After all, your exposure to a potential customer when they are in the market for your product or service or need to solve a problem – demonstrated by their use of a search engine – is ideal. How do you ensure you are visible at that crucial moment? Gaining organic position on Google and Bing to increase your chances of exposure, clicks to your site and, ultimately, sales leads.
We’ve been conducting search engine optimization for business-to-business clients for over 25 years. The discipline has evolved to address the wide range of factors the search engine use in their algorithm to rank websites. Our tools, experience and expertise as Google Partners mean we can stay on top of the changing landscape of SEO to ensure our clients the optimal results from the search engines.
With over 5 Billion total uses per month (as of June 2025) across the major platforms, inclusion in the AI chatbot results is crucial to reach this growing user base of people searching for answers, including new sources of supply that represent new business opportunity to companies that are well positioned.
Content optimized for generative engines needs manipulation in term of structure to be attractive to the large language models employed by AI. We’re continuously monitoring developments and refining our approach to content creation and publishing address this evolving medium.
We’ll provide a free report on the search activity on Google for your products. Call 860-881-2019 or Send Us A Message or Fill Out the Form Below