Social Media is now one of the best means to enhance your brand with visuals and messaging. It’s one-to-one communication because it places your message in a personal environment yet does so on a massive scale by reaching people of a similar profile.
Facebook and Instagram have more than 1.5B global users – even factoring in the same person’s accounts on both platforms. Each channel lets you focus on your best customer prospects based on age, income, locations, education level, and other interests and behaviors – letting you home in on the right people for your message.
For all businesses, even those in the B2B arena, social media is now important to satisfy buyer’s need to review your reputation and business culture before customers decide to do business with you. They want to see what the business community has to say and how they interact with your business. They want to see if you’re responsive to inquiries and active in your business and local community. Make sure your social media footprint is professional, engaging and up-to-date to properly project your brand.