Sales leads are imperative to any business looking for aggressive growth with new customers. So it’s crucial that once you have the lead, you continue to track and respond to the varying interests and requirements of the people behind the business opportunity. In most cases, timing is crucial for sales support. Engage prospects early and often with information useful to them. And allow them to investigate your firm and explore your products and services on their own with tools to answer their questions.
Marketing and sales departments use marketing automation to automate online marketing campaigns and sales activities to both increase revenue and maximize efficiency. When automation is used effectively to handle repetitive tasks, employees are free to tackle higher priority strategies, and human error is reduced.
Marketing automation facilitates lead generation, nurturing, and scoring, and with measuring overall ROI on campaigns. The time- and cost-saving impacts of automation increase as an organization grows in size and complexity. The top marketing automation systems are designed to scale alongside your business.
Our expertise with marketing automation allows you to realize a steady flow of leads that we’ve scored as ready for pursuit by your sales resources.
Nurturing must continue through the sales cycle, with information relevant to the stage of the purchase process. How quickly can you respond to changes. Our sales support tools allow you respond quickly.
Our configuration and quotation platform means sales and customers can determine a product to meet their technical requirements, and have pricing – even based on channel position or contract rates.